Project Type: Brand Identity
Tools: Adobe Illustrator, Adobe Lightroom Classic, Adobe Photoshop, Adobe Aftereffects, Procreate, Analog Devices.
Task: Create cohesive branding for a game museum that includes logo design, branded products, and advertisement.
Outcome: Products were produced such as playing cards, dice shaker cup game, gift bags, and commercial advertisement that include all relevant branding for the company.
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Sketches, sketches, and more sketches.
It all begins with the process of logo design, and creating a logo that effectively communicates the business venture that Unboard Games Museum was continuing on. This involved many sketches of 100+ logo designs for the company to choose from.
The process included the use of various tools, such as tracing paper, pencil and ink pens.
The logo chosen by the client was the foundation of the logo design moving forward. Inspiration was drawn from popular game motifs, such as pawns and dice.
Secondary Logo Revisions
Phase 1
Final logo
Primary Logo Revisions
Phase 1
Phase 2
Final color logo
Final logo
Final color logo
Color Palette
CMYK: 63, 3, 3, 0
RGB: 62, 191, 232
HEX: #3dbfe8
PANTONE: 298 C
CMYK: 16, 100, 85, 6
RGB: 95, 32, 53
HEX: #c32035
PANTONE: 711 C
CMYK: 2, 70, 99, 0
RGB: 237, 111, 37
HEX: #ed6f25
PANTONE: 158 C
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
HEX: #000000
PANTONE: Black 6 C
