Project Type: Brand Identity
Tools: Adobe Illustrator, Procreate, Analog tools
Task: Create cohesive branding for the small family owned business that expresses to their target audience a baby brand that focuses on creating products for their children.
Outcome: The creation of overall branding aesthetic applied to business cards, thank you notes, clothing tags, and products.
Sketch Process
It all begins with a sketch, and a sketch was done in creating The Flower Stand Co. logo. It went through different renditions and ideas of what the logo could be, until we landed on a color palette and logo that communicated a clean aesthetic.
Logo Design
The logo was sketched in Procreate, and many renditions were visited as a possible logo for The Flower Stand Co. Ultimately, the decision of including the honeycomb motif was chosen, incorporating the brand’s color palette in the honeycomb as well. This logo was then rendered in Adobe Illustrator.
Final Logo B&W
Final Logo Color
Secondary Logo B&W
Secondary Logo Color
#361714 RGB: 54, 23, 20
CMYK: 0, 57, 63, 79 PANTONE: 4975 C
The Flower Stand Co. Color Palette
#c4cfca RGB: 196, 207, 202
CMYK: 5, 2, 0, 19 PANTONE: 5527 C
#decdba RGB: 222, 205, 186
CMYK: 0, 8, 16, 13 PANTONE: 482 C
#85937f RGB: 133, 147, 127
CMYK: 10, 0, 14, 42 PANTONE: 415 C
#c69683. RGB: 198, 150, 131
CMYK: 0, 24, 34, 22 PANTONE: 7612 C
#361714 RGB: 54, 23, 20
CMYK: 0, 57, 63, 79 PANTONE: 4975 C
Clothing Designs
Clothing designs were created and printed and multiple baby clothing, such as onesies and t-shirts to be sold for the business’ target audience.
All designs were originally drawn in procreate, and then transferred to Adobe illustrator and exported in 300 dpi for the best printing capabilities.
