Project Type: Brand Identity
Tools: Adobe Illustrator, Photography
Task: Create a clean aesthetic branding for Luxe Blooms, a high end florist boutique.
Outcome: Branding that was designed with a clean and minimalistic aesthetic, produced on tote bags, aprons, business cards and store signage.
Sketch Process
The logo began as a sketch. the goal was to create a logo that was sleek, minimalistic, and clean to align with the branding’s monochromatic look. The idea of the tulip becoming part of the logotype ultimately communicates to the business’ target audience that it is in fact a florist shop, but one that is built off of luxury.
Final Logo Version 1
Brand Pattern 1
Final Logo Version 2
Brand Pattern 2
Photography
Luxe Blooms wanted photography of the most luxurious flowers that could be found. We were flown out to Maui, HI to capture the most breathtaking plant life that could be found on the island. These photos later became advertisement and posters for the business.
